Do Good Chicken
This brand’s chickens are fed off of surplus food. It’s sad that chickens do more than humans to combat food waste. What’s sadder? America is burned out by climate messaging– tuning out facts.
We decided to speak to them in a way that would get traction. Real truths disguised as utter bullsh*t.
“grassroots” tactics
the reveal
AD: Zoe Alexander // meet our spokesperson.