EXPLORE BOONE, NC
I once had a real job that let me do some real work – and even won some awards. Okay, one award.
digital display
out of home
2-story billboard in Uptown Charlotte, NC | winner of 2019 AAF silver award for OOH
audio
experiential
we took over a Charlotte Hornets game complete with time out activities, arena display ads, photo booths, and swag.
paid social
Social ads performed at 217% above industry average CTR and 20% above industry average engagement rate.
the results
This was a produced campaign that yielded record social results including CTRs at 217% above the industry average and an engagement rate at 20% above the industry average. Individual creative executions were recognized at the American Advertising Awards, and the integrated campaign won a regional best of show award in 2019.
ACD: Alice Brady // ACD: Mary Webster // CD: Scott Scaggs