EXPLORE BOONE, NC

I once had a real job that let me do some real work – and even won some awards. Okay, one award.

 

digital display

 

out of home

 
2-story billboard in Uptown Charlotte, NC | winner of 2019 AAF silver award for OOH

2-story billboard in Uptown Charlotte, NC | winner of 2019 AAF silver award for OOH

 
 

audio

 

experiential

we took over a Charlotte Hornets game complete with time out activities, arena display ads, photo booths, and swag.

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paid social

Social ads performed at 217% above industry average CTR and 20% above industry average engagement rate.

Social ads performed at 217% above industry average CTR and 20% above industry average engagement rate.

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the results

This was a produced campaign that yielded record social results including CTRs at 217% above the industry average and an engagement rate at 20% above the industry average. Individual creative executions were recognized at the American Advertising Awards, and the integrated campaign won a regional best of show award in 2019.


ACD: Alice Brady // ACD: Mary Webster // CD: Scott Scaggs