Flip’d

IHOP’s new fast-casual chain is normalizing pancakes for dinny and burgers for brekky one flip at a time.

*Brandcenter sprint 1st losers*

out of home

…but make it social. Posters will appear in reverse until shared in selfie-form on stories. Those who post get free grub.

secret menu

We’ll plant a secret menu within the Flip’d app for hungry users to find. All they have to do is flip their phones.

AD: Ann Shoen + yours truly // co-CW: Benny Bashaw