THE CITY OF CHARLOTTESVILLE, VA

 

In Charlottesville, every waiter, busboy, chef, and line cook is a part of the community. They’re neighbors.

 
 

landing page

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direct mail

Front

Front

Back

Back

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organic social // @eatlocalcville

Where would we be without our neighbors? Thanks to the essential employees who have kept us all eating well during the #COVID19 craziness. We appreciate YOU!
Beep! Beep! Who wishes their #delivery would roll up like this? #repost @cornerjuice
“Coffee mugs half-full” mentalities will get us through! How have you stayed positive over the past few months?
Order a baker’s dozen for the family – or for yourself. We won’t judge. #eatlocalcville #repost @bellecville
Neighbors who eat together, stay together (metaphorically, of course). Keep supporting your neighbors and their businesses! We’re in this together, #Charlotteville! #EatLocalCville #repost @bakerrob05
Happy Monday! If you could treat yourself to any takeout in #Charlottesville, where would you go? #repost @n.o.m.s.piration
Send your neighbors in healthcare some #takeout. They deserve it! #Repost @cornerjuice #AppreciationPost
We’ll eat together again soon, #Charlottesville! Stay strong❤️
Wonder what it’s like to be a #WFH chef? Try it for a day by supporting local with a virtual cooking class. Check out online classes with @happycookcville!

the results

This campaign ran from January 2020 - July 2020. Despite the global pandemic, we gained more than 1,000 followers from zero, over 300,000 impressions, and more than 3,000 site visits. Best of all, we gave life to a town full of restaurants that had to close their doors and became a true part of that community. That’s a win in my book.

AD: Brian Rogers // CD: Glen Fellman